Discount Stores Keeping It Fresh for Less

A discount can go a long way these days, especially for fashionable college students on a budget. Howard University students, like many collegiate scholars, often find themselves stretching their funds to make ends meet. For the fashion-savvy student, this task can be even more difficult, but discount stores like T.J. Maxx, Marshalls and Loehmann's have come to the rescue.

For the student worrying about academics, extracurricular activities and countless other issues, staying on top of the latest trends can be a challenge. However, those who cannot  afford name brands at their usual high prices can take a trip to their local off-price retailer because they often cater to "people of all income levels," sophomore biology major Aja Harvey said.

Harvey, an avid shopper, recognizes that many students are natural-born shoppers, but just do not always have the means to do so at full price.

"A lot of times we're on a budget. Shopping is a favorite pastime for many. As you grow older or just at Howard, you need to be fashionable all the time," she said.

Although some might be new to discount shopping, many have always been exposed to bargain hunting. "I like shopping at T.J. Maxx, especially with my mother, ever since I was a little girl," said Brooke Hall, a senior advertising major.

Several of these stores have been around for quite a while. While an official representative was not available for an interview, the corporate Web site for T.J. Maxx states that it was founded in 1976 and is the largest off-price retailer of apparel and home fashions in the United States.

Besides carrying brand name apparel for the entire family at a discounted price, their stores also offer giftware and home fashions. T.J. Maxx also boasts that its accessories and fine jewelry are at prices 20 percent to 60 percent below regular prices at department and specialty stores.

Many of the discount stores bargain shoppers have come to know and love are connected in some way. Other T.J. Maxx Inc. stores are HomeGoods, Marshalls, Winners, T.K. Maxx, A.J. Wright, HomeSense and Bob's Stores. Winners and HomeSense are both Canadian retailers, and T.K. Maxx is found in the United Kingdom and Ireland.

Loehmann's is another discount store popular with bargainers. Loehmann's was founded in 1921 and is the only off-price specialty retailer in the United States that has more of an upscale offering. Many know Loehmann's for its back room, in which designer clothing is sold at prices 30 percent to 65 percent lower than department or specialty stores, according to the corporate Web site.

Although there are many advantages to the off-price retailer, there are disadvantages as well. 

"You can find some of the more popular brands for a discounted price," Hall said. However, she has a pet peeve. "One thing I don't like is having to fight the racks," she said, referring to the instances in which she has to sort through mixed up clothing that has been "picked over."

In addition, some styles may have come and gone.  "The popular brand apparel offered may be outdated," she added.

Harvey said bargain stores might not always have the most unique fashions.  "The only other option would be a vintage shop. The vintage shops sell one-of-a-kind items, but are expensive. Stores like Loehmann's won't be one-of-a-kind, but will still be fashionable," she said.

Nevertheless, many student shoppers find that there is always going to be something for everyone at an off-price retailer. 

"No matter what the age group, you can find something that fits your specific style," Harvey said.