In times of economic distress, the spirit of entrepreneurship thrived at the Legacy Day event annually held by the John H. Johnson School of Communications.
Legacy Day, created by School of Communications dean Jeanette Dates, follows the steps of John H. Johnson’s dream of wanting young people to engage in entrepreneurship.
The event allowed for future business leaders in the School of Communications to participate in the John H. Johnson Business Plan Challenge and compete for winning monetary prizes to put towards their dreams.
Howard President Sidney A. Ribeau stopped by to say a few words of encouragement. “You learn as much from your failures as you do from your successes,” Ribeau said.
There were a total of three winners, with prizes ranging from $500 to $1,500. Brazen Magazine, founded by junior print journalism major Sophia Adem, won third place. The magazine intends to be a publication for African-American college students.
PGA Team, founded by graduate mass communications and media studies majors Cierra Robinson, Davia Crutchfield and Amanda Porter took second place. The three young ladies want to create a recreational center that helps keep youth off the streets.
“New age entrepreneurs create businesses around pandemic problems that don’t have solutions,” said Ann Walker Merchant, keynote speaker and CEO of Merchant Group.
Senior television production major Malaika Church, founder of Caribbean Animated Media, won first place and also a trip to spend the day at Johnson Publishing Headquarters. Her goal is to create a program catering to children in the Caribbean.
Dates said, “I hope to inspire students to take a plan and watch it grow into an enterprise.”
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