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Maximizing Your Campaign

By Hilltop Business Staff

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Published: Thursday, October 15, 2009

Updated: Friday, October 16, 2009

Online Display
Advertising at www.thehillltoponline.com is an effective way to expand your reach to our online readers, as your advertisement will receive thousands of views a day. Our readership consists of a diverse population of current and prospective college students, parents, faculty, as well as alumni and other users across the country. The Hilltop Online receives an average of 200,000 hits monthly and has over 30,000 registered users on our website.


Print and Online Classifieds
The Hilltop’s classified advertisements are uniquely known on campus as “Hilltopics.” They are available to both our campus and local clients. Generally used to advertise on campus events, meetings, items for sale, housing, employment, business services and opportunities, Hilltopics print daily and usually on our premium back page. You may choose the background and text color, as well as include a small graphic for display classifieds. In addition, your Hilltopic can be purchased and displayed in our online publication.

Single Sheet Inserts
Inserts are preprinted enclosures placed inside our publication in
increments of 1,000. They are especially useful for providing our
readers with menus, coupons, literature, and marketing material. Inserts are a sure way of attracting new business and proving critical information.  The Hilltop can arrange for your inserts to be placed in publications that are delivered to distribution locations that meet your specific advertising needs.

Inserts should be sent to the attention of James Nickell, The Hilltop
Newspaper. Please be sure to include the number of inserts and publication date. Inserts should be received at least 5 business days before
insertion date.
Mailing Address:
Homestead Publishing Co.
10 North Hays Street
Bel Air, MD  21014

Dimension Requirements:
• The smallest is 5” x 7” and the largest is 11” x 11.375”; should not exceed 3/16” in thickness; should be flexible enough to bend through the processing machine.
• The insert can be folded as long as it does not exceed the final
size of 11” x 11.375”.

Front Page Post-It Notes
Front Page Post-It Notes are innovative and unique advertisement
opportunities that prove to capture the attention of our avid readers.
These 3”x3” tab-on notes provide one of the most effective new ways to
get your message out. Their ideal location makes such a favorable
impression with consumers for branding campaigns and directing readers
to advertisements else where in our publication. They are available in
various shapes, four color and front and back printing. Reservation is
set 14 business days prior to the publication date. Artwork should be
sent directly to The Hilltop by electronic mail. The minimum amount that can be printed at a time is 15,000.

Sudoku Puzzle Sponsorship
Sponsoring the Sudoku puzzle in our publication will draw the
attention of our readers as they utilize the mathematical game of
logic as a daily mental stimulation. In a 3 column by 2.5”
advertisement space, your organization can feature its name, logo,
contact information, and other important details you would like to
share with our readers. Daily and weekly sponsorship is available.
 

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