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Our Story

Located in the heart of northwest Washington, D.C., Howard University’s The Hilltop Newspaper remains on the forefront of campus, local, and national news. University owned and student operated, The Hilltop, with a daily print circulation of 7,000, is committed to providing news critical and enlightening to the Howard University student population, alumni, countless parents, and The Washington, D.C. Metro area.

Two former Howard University students, Zora Neale Hurston, who would later be known as a Harlem Renaissance extraordinaire, and Eugene King, co-founded The Hilltop as a monthly publication for the discussion of registration follies and campus events. The Hilltop’s first issue was published on January 22, 1924, where Hurston and King’s vision laid the foundation for what would only be the beginning of The Hilltop’s remarkable journey. By 1929, The Hilltop began a bi-monthly publication and then weekly in 1930. In 1995 and 2004 respectively, The Hilltop was notably ranked by the Princeton Review as the “Best Collegiate Newspaper in the Nation” and featured in The New York Times as a premier college news source. In 2002, The Hilltop introduced its online website, which currently receives thousands of hits daily. On February 28, 2005, The Hilltop newspaper claimed the spot as the only printed news publication run by African Americans not only in a collegiate environment, but also in the nation. 



Why Advertise With The Hilltop Newspaper?

Since 1924, The Hilltop has worked diligently to fulfill its mission as “The Daily Student Voice of Howard University and the Surrounding Community.” As such, the interest of our avid and diverse readers remain a top priority for our publication. Our advertisers have the unique opportunity to reach their target audiences through our various advertising services: print and online display, print and online classifieds, single-sheet inserts, front-page post-it notes, and Sudoku sponsorship. The Hilltop prides itself on building meaningful relationships with our clients – essentially establishing a partnership to bring awareness to the Howard University community. The publication is distributed to nearly 40 locations throughout the Howard University campus.

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Advertising Policies

Deadlines: Reservation Deadline is set at 6 p.m., 3 business days prior to publication date. A completed reservation includes providing The Hilltop with a publication date, proofed artwork and payment. Any reservation related materials received after our deadline is subject to a late reservation fee; the latest that The Hilltop accepts advertisements is 2 business days prior to the publication date by noon. For Non-Camera Ready Artwork, The Hilltop must receive all intermittent materials and payment 7 business days before publication date.

Special Issues

Our special issues further discuss selected topics prevalent to our readers. This supplemental tabloid features extensive coverage of well-developed stories, and eye-catching artwork. Special issues include, but are not limited to, “Welcome to Howard,” “Career Fair,” “Homecoming,” “Black History Month,” “Spring Break,” “Summer Vacation,” and “Graduation.

Classifieds

The Hilltop’s classified advertisements are uniquely known on campus as “Hilltopics.” They are available to both our campus and local clients. Generally used to advertise on campus events, meetings, items for sale, housing, employment, business services and opportunities, Hilltopics print daily and usually on our premium back page.

Maximizing Your Campaign

Online Display Advertising at www.thehillltoponline.com is an effective way to expand your reach to our online readers, as your advertisement will receive thousands of views a day. Our readership consists of a diverse population of current and prospective college students, parents, faculty, as well as alumni and other users across the country.